Mosquitoes are attracted to our exhaled carbon dioxide and body odours, leading to mosquito-borne diseases. Chemical-based mosquito repellents are used on clothing, skin, or surfaces to deter mosquitoes and prevent these diseases. The warm summer weather promotes outdoor activities but also increases mosquito-borne illnesses like malaria, dengue, Zika, Yellow Fever, Chikungunya, and Japanese encephalitis. Malaria and dengue are well-known diseases causing fever, headaches, vomiting, and even coma or death. South Korea experiences malaria incidences near the Demilitarized Zone and border, with the disease re-emerging in the 90s after eradication in the 1970s.
According to SPER Market Research, ‘South Korea Mosquito Repellent Market Size- By Product Type, By Application, By Distribution Channel – Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the South Korea Mosquito Repellent is predicted to reach USD 0.28 billion by 2033 with a CAGR of 5.54%.
The South Korean mosquito repellent market is experiencing growth as a result of various factors. These include the increasing awareness of mosquito-borne diseases, heightened health concerns, urbanization, tourism, product innovation, and government support. The demand for repellents is fuelled by the growing awareness of diseases such as dengue fever, Zika virus, and malaria. Urbanization and population growth contribute to higher mosquito exposure, while tourism and outdoor activities drive the demand for repellents. Continuous innovation in repellent formulations and the development of longer-lasting products stimulate market growth. Additionally, government initiatives such as campaigns and subsidies create a favourable environment for market expansion, presenting opportunities for manufacturers and suppliers.
While the mosquito repellent market in South Korea is experiencing growth, it faces various challenges including seasonality, intense competition, effectiveness and safety concerns, environmental regulations, preference for natural alternatives, and price sensitivity. Efficient inventory management and strategic marketing are needed for seasonal demand. Product differentiation and competitive pricing are crucial in a competitive landscape. Meeting consumer expectations for safety and efficacy is important, while complying with environmental regulations is challenging. Convincing consumers about conventional products compared to natural alternatives is another hurdle.
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Furthermore, the impact of the COVID-19 pandemic on the South Korea mosquito repellent market has been both positive and negative. Heightened health consciousness has raised awareness and increased demand for repellents. Consumer behaviour has shifted towards indoor protection. However, supply chain disruptions and economic challenges have affected market operations. Nonetheless, the pandemic has spurred innovation and product development, with new offerings catering to evolving consumer preferences. Overall, it has underscored the significance of mosquito bite prevention and fostered market growth through heightened awareness and innovative products.
Geographically, Seoul is considered the largest market for mosquito repellents in South Korea. As the most populous and urbanized province in South Korea, Seoul attracts a significant portion of the market demand for mosquito repellents. The dense population, high level of urbanization, and increased exposure to mosquitoes in the city contribute to the demand for mosquito repellent products. Other highly populated provinces like Gyeonggi and Busan also contribute to the overall market size. In addition, some of the market key players are DBK Korea Co., Ltd., Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, SC Johnson & Son, Inc. including others.
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