According to SPER Market Research, The demand for fitness services in KSA has increased as a result of the significant rise in health issues over the previous ten years, including diabetes, obesity, hypertension, and others. Major fitness chains and gyms have been extending their presence throughout the Saudi Arabian market as a result of this surge in demand for fitness services. Some significant international providers of fitness services, such Gold’s Gym and Curves, have begun entering the Saudi Arabian market through franchisees. The market has benefited from the country’s expanding youth population and the easing of rules for women. Together with unstructured fitness facilities, the Kingdom is home to more than thirty organized fitness centre companies.
KSA Fitness Services Market Overview:
- Forecast CAGR (2022-2032): XX%
- Forecast Market Size (2032): XX billion
Although the sector as a whole has been noted to be at a high development stage, the industry’s competitiveness is seen to be fragmented in nature, in terms of the number of companies. While established fitness center brands are only present in big cities like Riyadh, Jeddah, Dammam, Al Khobar, Makkah, and Medinah, the majority of fitness facilities in the Kingdom are disorganized and independent. Pricing, Membership Offers, Center Facilities, Personal Training, Ambience, Services Provided, and Locations are the criteria used to compare players. With fewer percentage of population actively using a fitness center, the KSA fitness services market is under-penetrated.
Due to the rising popularity of digital fitness applications and the proliferation of fitness centers in the suburbs, the fitness market in KSA is predicted to increase by double digits. Future tailwinds include the expanding obese population, rising personal training demand, geographic expansion of large fitness centers, and diversified service offerings. Health awareness and an increase in women-only fitness facilities would support market expansion. The penetration of the relatively new women’s fitness market in Saudi Arabia needs specific attention. In a few of years, it’s anticipated that personal training programs will increasingly include tailored workouts. Value-added services like free membership freezes, couple discounts, locker room facilities, free showers, saunas, and spas will help fitness firms ultimately target a wider range of customer demographics and boost the penetration rate of fitness services in the nation. Given the impact of the Covid crisis on the short- and long-term viability of the business model for gyms in the Kingdom, several fitness facilities will temporarily postpone their expansion ambitions. Saudi Arabian Fitness Services Sector is expected to grow in the forecast period.
Saudi Arabia Fitness Services Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Al Manahil Entertainment Co., Arena, Fit Zone, Kinetico, Landmark Fitness Limited, Lava Fitness, Leejam Sports Company (Fitness Time), NuYu.
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Saudi Arabia Fitness Services Market Segmentation:
By Revenue Stream: Based on the Revenue Stream, Saudi Arabia Fitness Service Market is segmented as: Membership Fees, Personal training and Instruction Services, Other Revenue Streams.
By End User: Based on the End User, Saudi Arabia Fitness Services Market is segmented as: Men, Women.
By Region: This report also provides the data for key regional segments of Saudi Arabia; West, Centre, North, South, East.
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