According to SPER Market Research, the Postpartum Products Market is estimated to reach USD 4.54 billion by 2032 with a CAGR of 6.72%. The demand for postpartum products is anticipated to increase as the rate of pregnancy rises globally. These goods assist in coping with the physical changes that pregnant women experience after giving birth. The prevalence of pregnancy-related issues, particularly in developing nations, is anticipated to increase the use of postpartum goods in those nations. Additionally, it is projected that throughout the course of the forecast period, consumer awareness of the adoption of safer and more efficient post-partum solutions would drive market expansion. Many companies are having momentary operational issues as a result of supply chain bottlenecks.
The new corona virus outbreak’s pandemic condition hampered the growth of the postpartum goods industry globally. The global market for postpartum goods has seen a decline in product demand over the past two years as a result of the majority of industry companies having to deal with operational difficulties brought on by supply chain bottlenecks. The business was also negatively impacted by the closure of offline sales and distribution channels such pharmacies, specialty shops, department stores, and hypermarkets, which greatly contribute to the sales in the worldwide postpartum goods market.
Postpartum Products Market Overview (2022-2032)
- Forecast CAGR (2022-2032): 6.72%
- Forecast Market Size (2032): 4.54 billion
The offline sales channels that were a major source of income for postpartum goods—pharmacies, supermarkets, specialised shops, and department stores—are now all shut down. To deal with this situation, the majority of businesses are making an effort to engage with their clients online. Although COVID-19 does not immediately affect the market for postpartum items, when the pandemic’s effects wear off, demand for these products is anticipated to rise. During the projected period, market growth is anticipated to be fuelled by government initiatives that are moving swiftly and rising infrastructure investments in healthcare.
Impact of COVID-19 on the Postpartum Products Market
The market for postpartum goods has suffered a decline in sales over the past two years as the majority of industry players have faced operating difficulties as a result of supply chain restrictions brought on by the COVID-19 pandemic. Additionally, the company was significantly damaged by the closure of offline sales and distribution channels, such as pharmacies, specialty shops, department stores, and hypermarkets, which account for the majority of sales in the worldwide postpartum goods industry.Pharmacies, supermarkets, specialty shops, and department stores—offline sales channels that were a key source of revenue for postpartum products—are now all closed. The bulk of companies are attempting to interact with their customers online in order to deal with this scenario. The market for postpartum products is not directly impacted by COVID-19, however, so as the pandemic’s effects fade over time, demand for these products is likely to increase.Governmental initiatives moving quickly and increasing healthcare infrastructure investments are likely to fuel market expansion during the forecast period.
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Postpartum Products Market Key Segments Covered
The SPER Market Research report seeks to give market dynamics, demand, and supply forecasts for the years up to 2032. This report contains statistics on product type segment growth estimates and forecasts.
- Breastfeeding Accessories (Breast Pads, Nipple Care Products, Breast Shells, Breast milk Preparation & Cleaning Products Breast milk Storage & Feeding, Other Accessories)
- Perineal Cooling Pads
By Distribution Channel:
- Hospital Pharmacy
- Retail Store
- Direct Purchase
- North America
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends, and strategies for this market. It traces the market’s historic and forecast market growth by geography.
Postpartum Products Market Key Players:
The Global Postpartum Products Market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as: Abbott, Ameda, Artsana S.P.A, Edgewell Personal Care, Clarins Group, Expansxience Laboratories Inc., Handi-Craft Company (Dr. Brown’s), Koninklijke Philips N.V., Mayborn Group Limited, Medela LLC, Medline, Newell Brands, Nine Naturals LLC, Noodle & Boo, Nuby.
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