According to SPER Market Research, Mobile service providers also offer other mobile services in addition to voice communication services, known as mobile value-added services, or MVAS. For a variety of non-voice uses, the MVAS enables mobile users to send Short Message Service (SMS), Multimedia Messaging Service (MMS), mobile email and instant messaging, mobile money, location-based services, mobile advertising, and mobile infotainment via smartphones and tablets. Telecommunications companies advertise mobile value-added services as exclusive upgrades to their standard products. The market for mobile value-added services (MVAS) is being driven by factors such as an increase in smartphone and tablet users, mobile Internet usage, rising use of mobile applications and mobile web, and rising return on marketing investment.
Mobile Value-Added Services Market Overview:
- Forecast CAGR (2022-2032): 14.92%
- Forecast Market Size (2032): 3513.18 billion
An increase in MVAS usage through online channels is also good for the expansion of the market for mobile value-added services and rising smartphone demand. Thanks to technological improvements, the telecom industry may now provide a variety of value-added services that you may market to your customers as brand-new commodities through a number of channels. The main issue facing the business for mobile value-added services, however, is a lack of privacy.
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During the pandemic, COVID-19 features a favorable impact on the marketplace for mobile-added services. For instance, stay-at-home orders have created various people tuned in to apps that alter them to shop for food online, and after they do visit the store, a lot of folks are selecting to pay with their phones rather than exploiting money or credit cards. Business organizations all around the world are effectively providing digital communications infrastructure to governments and health authorities. The MVAS electronic messaging scheme empowers aid professionals to channel period public health notifications and permits voters to book appointments for COVID-19 tests and alternative services via a spread of mobile platforms. Moreover, private and government firms and organizations used mobile-added services to produce a variety of services throughout the COVID-19 pandemic, together with providing mobile-health facilities to folks that were poorly from COVID-19 and alternative similar services.
The Global Mobile Value-Added Services Market study provides market data by the competitive landscape, revenue analysis, market segments, and detailed analysis of key market players such as; Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozart, One97 Communication, On mobile Global Limited, Reliance Industries Ltd., Samsung Electronics Co. Ltd., Vodafone Group plc.
SPER Market Research study aims to provide market dynamics, demand, and supply with yearly forecasts for 2032. This report provides data for growth estimates and forecasts for product type segment – By Solution (Short Messaging Service, Multimedia Messaging Service, Location Based Services, Mobile Email & Instant Message, Mobile Money, Mobile Advertising, Mobile Infotainment, Others), By End User (Small and Mid-Size Business, Large Enterprises), By Vertical (Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others).
This report also provides data for key regional segments of North America, Europe, Asia-Pacific, and the Rest of the World.
This study also encompasses various market drivers and restraining factors for the forecast period. Various growth opportunities are also discussed in the report.
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