India Advertising Market Size, Demand, Emerging Trends, Challenges, Investment Opportunities and Forecast 2032: SPER Market Research

India Advertising Market

According to SPER Market Research, the India Advertising Market is one of the largest and fastest-growing markets in the world. With a population of over a billion people, India represents a significant opportunity for brands and advertisers to reach a diverse and growing consumer base. The industry is divided into several segments, including print, television, digital, and outdoor advertising. In recent years, digital advertising has witnessed significant growth, with a growing number of consumers accessing the internet through mobile devices. The use of social media, video platforms, and search engines has become an integral part of the digital advertising landscape in India. Other segments of the industry, such as print and outdoor advertising, have also witnessed growth, albeit at a slower pace.

Overall, the advertising market in India presents a vast opportunity for brands and advertisers to reach a diverse and growing consumer base. With the rise of digital advertising, the industry is expected to continue evolving, with a growing focus on data and technology in advertising strategies.

India Advertising Market Overview:

  • Forecast CAGR (2022-2032): 11.54%
  • Forecast Market Size (2032): 26.76 billion

Impact of COVID-19 on the India Advertising Market: 

The COVID-19 pandemic has had a profound impact on the advertising industry in India, with both short-term and long-term effects on the market. The pandemic has led to a reduction in advertising spending as many advertisers and media companies faced economic uncertainty. Brands shifted their advertising focus to digital channels due to the closure of physical stores and a rise in e-commerce, leading to a significant increase in digital advertising. The cancellation or postponement of large events such as sporting events, music concerts, and festivals led to a decline in advertising spending related to these events. The restrictions on movement and reduced footfall have also led to a decrease in the use of traditional advertising formats such as print, outdoor, and TV advertising.

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India Advertising Market Key Segments Covered

The SPER Market Research report seeks to give market dynamics, demand, and supply forecasts for the years up to 2032. This report contains statistics on product type segment growth estimates and forecasts.

By Type:

  • Television Advertising
  • Print Advertising
  • Radio Advertising
  • Internet/Online Advertising
  • Mobile Advertising
  • Outdoor Advertising

By Region:

  • Central India
  • East India
  • North India
  • South India
  • West India

This report also provides the data for key regional segments of India; Central India, East India, North India, West India, South India.

India Advertising Market Key Players:

The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; DDB Mudra Group, FCB-Ulka Advertising Ltd, Grey India, JWT India, Leo Burnett India, McCann Erickson India, Ogilvy & Mather India, Rediffusion, Others.

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India Advertising Market Demand

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